NPD Group has recently published data that shows the reluctance of mobile gamers to spend in more than an average of 1.6 games they play.
Read the analysis as reported by GamesIndustry.biz here.
There are some interesting observations from the data:
- Average dollar spend per buyer: $33.55
- When NPD says mobile gamers spend in an average of 1.6 games they own, this includes both in-app and full game purchases
- The major mobile hits dominate this monetization - NPD notes that the mobile market is beginning to resemble the console market - franchise led and hit-driven
- King and Supercell control over a quarter of the revenue between them