Mobile Games Market Earns over $40 billion in 2016

Android iOs Marketing Mobile Research

According to a joint-report by Unity and Superdata, the mobile games market earned $40.6 billion in 2016 -- the equivalent of global box office sales for the year. This marks an 18% growth year-on-year for the category which now represents half of the digital games market.

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5 Tips To Build A Better Press Release

Marketing MarketingTips PR Self-Publishing Touchpoints

Dutch developer magazine Control Online recently published a series of tips on how to craft a good press release. This is a translated excerpt containing IndieDevKit’s tips.

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eSports viewership on par with traditional spectator sports Baseball and Ice Hockey

eSports Marketing Research

Sponsorship from mainstream brands such as Coca-Cola, Samsung or GEICO has increased and a growing number of media companies such as ESPN, FOX and Sky are covering eSports. Why? The answer is simple..

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