According to a joint-report by Unity and Superdata, the mobile games market earned $40.6 billion in 2016 -- the equivalent of global box office sales for the year. This marks an 18% growth year-on-year for the category which now represents half of the digital games market.
Sponsorship from mainstream brands such as Coca-Cola, Samsung or GEICO has increased and a growing number of media companies such as ESPN, FOX and Sky are covering eSports. Why? The answer is simple..
We recently came across SuperData's August report and thought it was worth sharing some of the highlights..